AI-101Free
AI Foundations: The Calm Introduction
What AI is, in plain words. Build a working mental model and your first useful prompts.
AI-LiterateBeginner 4h 12 lessons
AI for Marketing
One marketer, the output of a team.
Marketing changed first and fastest. Fluent marketers now run research, drafting, and iteration at a pace that used to need a whole department.
The worry
Is content just going to be automated?
The reframe
Volume is cheap now; taste and strategy aren't. Fluency lets you produce more and still be the one whose judgment makes it good.
What you'll be able to do
Skills a fluent marketing professional uses every week
- Run audience research and positioning drafts
- Build a supervised content engine across channels
- Test, measure, and iterate faster than before
Where to start
Begin with AI-Fluent Marketing
Your fluency track, plus the free foundations everyone starts with.
AI-110Free
Prompting That Actually Works
A repeatable way to ask for what you want and get useful results every time.
AI-LiterateBeginner 3h 9 lessons
AI-125Free
Spot the Hype: Honest AI at Work
Tell real capability from marketing, and know when not to trust an answer.
AI-LiterateBeginner 2h 7 lessons
Ready to be the marketing pro who gets AI?
Start free with the foundations, then step into your role-specific track when you're ready.